How Parkinson Voice Project boosted link clicks by 510% and grew its audience by 133% in just 90 days
Achieving a 48% increase in social media reach across multiple platforms
Increase in link clicks
Net audience growth
Increase in reach
The primary barriers to accelerated social media success were clear and interconnected:
Lack of a structured content strategy
Low engagement
Slow follower growth
Parkinson Voice Project (PVP) is a nonprofit helping people with Parkinson’s improve their speech and swallowing through therapy, education, and training programs.
Increase brand awareness among the Parkinson’s community
Develop and implement a structured content strategy
Improve user engagement
Accelerate follower growth on all platforms
Driving engagement and growth through targeted content and consistent outreach
Developed a structured content calendar focusing on educational, testimonial, and solution-oriented posts to engage and inform the audience consistently.
Leveraged regular Instagram and Facebook Stories to share timely updates, behind-the-scenes content, and quick tips, keeping the audience engaged daily.
Maintained cohesive branding and messaging across all social media channels to reinforce Parkinson Voice Project’s mission and values.
Continuously monitored performance metrics and audience insights to refine content and posting strategies, ensuring steady growth and enhanced link click-through rates.
10% increase in total followers
24% increase in reach
12% increase in content interactions
37% increase in total followers
758% increase in reach
160% increase in content interactions
12% increase in profile reach
82% increase in total engagement
164% increase in clicks
23% increase in subscribers
17% increase in views
13% increase in watch time
The growth achieved by Parkinson Voice Project demonstrates the power of a focused, data-driven social media strategy tailored to the unique needs of its community. By implementing consistent, engaging content and maintaining cross-platform coherence, the organization significantly expanded its reach and deepened audience interaction.
This case exemplifies how strategic digital marketing can amplify a nonprofit’s mission, drive meaningful engagement, and accelerate growth, ultimately enabling greater impact for the people it serves.
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