How the Parkinson Voice Project raised $1M+ in 30 days with just $4k paid spend
From invisible to discoverable across Google and AI.
Increase in Daily
Donations
Increase in Daily
Donors
Increase in Overall Donations
PVP launched the June Challenge to raise $1,000,000 in June. The challenge: reach high-intent donors quickly, maximise awareness, and drive conversions, all while operating with a lean paid budget and leveraging Google Ad Grants for efficiency.
Parkinson Voice Project (PVP) is a nonprofit helping people with Parkinson’s improve their speech and swallowing through therapy, education, and training programs.
Achieve $1M+ in donations in 30 days
Leverage Google Ad Grants for cost-free awareness
Use paid ads only for high-impact, conversion-driven placements
Focused on structure, depth, AI readiness, and authority to maximize visibility.
Use PMAX on Google as the primary paid channel to reach the audience across Search, Display, YouTube, and Gmail.
Back PMAX with Search Ads targeting branded terms, competition keywords, and broader donation-related queries.
On Meta, run retargeting, lookalike, and high-intent TOFU targeting to drive visitors to the donation page.
Leverage urgency (“June Challenge”), progress indicators, and impact storytelling in all creatives.
Optimise the landing page for mobile-first conversions with minimal clicks and a clear CTA.
~5.45x increase in donations, which helped in completing the June Challenge of $1M fundraising.
~124% growth in avg. daily donations amount.
A well-structured, multi-channel performance strategy combining Google PMAX, Search, and Meta retargeting can drive massive fundraising results, even with a lean paid budget, when paired with urgency-driven creative and a frictionless donation experience.
It communicates the efficiency, channel synergy, and urgency factor that made the campaign work.
.png)
