How PrepMedico gained LLMs coverage and ranked SCFHS on Google Page 1 in 45 days
From invisible to discoverable across Google and AI.
Visibility on Google for SCFHS
Visibility on Google for FRCOphth from 0
ChaGPT, Perplexity and Gemini
Despite being a top choice for coaching,PrepMedico had no SERP or AI coveragefor its most critical offerings:
No Google visibility for high-intent keywords around SCFHS or FRCOphth
No presence in ChatGPT, Perplexity, or other LLM platforms
Organic traffic had plateaued, and keyword discovery was stagnant
Despite its strong coaching reputation, lacked Google and AI visibility for critical offerings, leading to stagnant organic growth.
Increase visibility on AI and Google
Improve rankings and coverage
Focused on structure, depth, AI readiness, and authority to maximize visibility.
Fixed meta tags, loading issues, and heading hierarchy across both SCFHS and FRCOphth pages
Updated keyword usage in H1/H2 for better alignment with search intent
Optimised all related secondary/tertiary pages like eligibility, exam structure, mock tests, FAQs, etc.
Ensured canonical structure, no duplication, and clean internal paths
Created and submitted a structured llms.txt file with updated course metadata and page explanations
Included course summaries, features, and unique insights for AI crawlers to easily map and interpret
Launched a blog strategy focused on:
Targeted & semantic keyword clusters
Long-form content aligned with Google E-E-A-T
Internal linking to course hubs and external links to official resources (e.g., SCFHS.org)
~27% increase in traffic in 90 days
~29% improvement in domain level avg. position
~74% increase in SERP coverage for users’ search terms.
Aligning site structure and content with both search engines and AI language models is essential in 2025.
A combination of technical SEO + content authority + LLM targeting can unlock visibility fast, even in high-competition niches.
Structured metadata like llms.txt is no longer optional, it's the gateway to AI discoverability.
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