How a PropHunt.ai Recovered from a Google Blackhat Penalty and Grew Organic Traffic by 978% in 90 Days
When shortcuts failed, a clean SEO strategy built lasting growth.
Clicks Growth
Impressions Growth
Organic Sessions
A tier-1 city real estate platform suffered a sudden traffic collapse after benefiting briefly from blackhat SEO tactics.
Duplicate content across thousands of listings
Two domains indexed (www & non-www)
Robots.txt & sitemap missing on one version
Redirects bypassing crawlers’ rules
Automated spammy pages with no unique value
Impact: Daily clicks fell by 70% — from ~150 to just 40–60.
Recover visibility lost due to Google penalty
Build a sustainable, penalty-proof SEO foundation
Improve technical SEO to support scale (thousands of property listings)
Ensure future-proof indexing & crawl efficiency
Focused on technical SEO, content restructuring, and keyword growth to boost rankings and visibility.
Identified blackhat traces across 1,000s of pages
Mapped duplication, redirects, sitemap gaps
Benchmarked indexing & crawl behaviour in GSC
Unified www/non-www domains
Fixed robots.txt & sitemap coverage
Created sitemap index with category-wise splits (<50K URLs each)
Fixed redirect logic blocking crawlers
Auto-generated unique titles & meta tags (with BHK size, locality, furnishing)
Added canonical tags
Richer descriptions with neighbourhood highlights
Image clean-up (no watermarks, descriptive alt-text, compression)
Correct heading structure (single H1, logical subheadings)
Automated meta generation rules
Crawl-friendly site architecture
Clear “no blackhat” SEO guidelines for long-term growth
Clicks
1.4K - 15.1K (+978%)
Impressions
9.8K - 1.98M (+20,000%)
Organic Sessions
5,086 - 15,025 (+195%)
Engaged Sessions
205%
Engaged Sessions
94.7% (from 91.5%)
3x organic sessions in 90 days
+20,000% visibility growth post-penalty
Fastest growing channel outpacing Direct traffic
Google’s AI-powered crawler rewarded clean fixes quickly
This project demonstrates that even after a severe Google penalty, structured technical SEO and on-page optimization can not only recover traffic but also unlock sustainable growth far beyond blackhat peaks. Shortcuts fail, but clean SEO scales.
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