How a B2B IT Services giant grew its organic traffic by 90% within a year
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Traffic Increased
Avg. Position. Increased
CTR Increased
A global B2B tech services provider faced:
Low search visibility compared to competitors
Poor technical SEO performance
Weak rankings for core services despite strong offerings
These issues were amplified by a large, complex site architecture with 2,200+ indexed pages.
Increase organic visibility and traffic across 8 core "tribe" service offerings
Enhance site health and user experience through technical fixes and content optimization
Focused on technical SEO, content restructuring, and keyword growth to boost rankings and visibility.
We conducted a full audit covering:
Technical SEO (crawling, indexing, site structure)
Content gaps and duplicate content
Backlink quality and disavow needs
On-page issues, including metadata, schema, and link structure
Fixed broken internal links, redirect chains, and crawl depth issues
Reduced total crawl issues from 46,701 → 9,452
Improved Site Health Score from 62 → 70
Mapped high-intent keywords across 8 service tribes and their respective L2/L3/L4 pages
Focus: 70% commercial/transactional, 30% informational
Optimized key service pages and blog content
Enhanced meta titles/descriptions, structured data, internal link flow
Refreshed outdated blogs
Created internal link networks across tribes to improve discoverability
Added schema markup to key service pages for rich result eligibility
Managed technical and content SEO across a 2,200+ pages site
Achieved2X growth in organic traffic within 12 months
Drastically reduced crawl errors (−80%)and boosted site health
Maintained rankings in a highly competitive B2B tech space
Bounce rate dropped by 16%, indicating higher content relevance and user engagement
This project demonstrated how enterprise SEO success lies in relentless technical hygiene, content mapping to business goals, and strong cross-functional execution. By focusing on scalable strategies and continuous monitoring, we delivered results that outpaced both historical performance and industry benchmarks.
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