How a Red Road Built a Pipeline of 5–6 Six-Figure SQLs a Quarter From Organic and AI Search
A small, specialised US market. The right 282 visitors a month.
Six-figure SQLs per quarter
US organic traffic
High-intent keywords on page 1
Red Road Healthcare Business Solutions sells coding, OASIS review and revenue cycle management to US home health and hospice agencies. Its buyers search in narrow, technical terms, and none of those searches led to Red Road.
Missing or improper sitemap and robots.txt
Slow page speed and load times
Two versions of the domain (www and non-www) competing in search
No high-intent keyword on Google's first page
No presence in ChatGPT, Google AI Overviews, AI Mode or Gemini
Blog pages with no clear path to a lead
22 US visitors a month and zero inbound SQLs from organic search.
Get found by US agency decision-makers searching for Red Road's services
Turn organic traffic into qualified leads
Get cited in AI answer engines for high-intent queries
Build a technical foundation that holds up as the site grows
Technical fixes first, then ICP-led content with a clear route to a lead on every page.
Rebuilt the sitemap and robots.txt
Improved page speed and load times
Unified the www and non-www domains through DNS
Rewrote meta tags across the site
Published 48 blogs over 12 months, four a month
Wrote each blog for a specific buyer profile, on topics such as home health coding workflows and hospice revenue cycle management
Built author pages showing each writer's expertise
Fixed the user flow from content to enquiry
Redesigned the blog layout for conversion
Added lead capture to blog pages so readers stay on the site instead of going back to Google
Uploaded client case studies as proof for evaluating buyers
Optimised high-intent pages to be cited by AI answer engines
Tracked citations across ChatGPT, Google AI Overviews, AI Mode and Gemini
Traffic started falling in March 2026, the same month Google rolled out spam and core updates
Our root cause analysis ruled out both updates
A routine audit found the DNS had changed. Google was crawling the non-www version and dropping pages from the index
We fixed the DNS and submitted the correct site for priority indexing. By May/June, traffic was back on an upward path
Zero to 2-3 six-figure SQLs a quarter from organic and AI search
Cited in AI answers for 35 high-intent queries
None of the four Google updates during the engagement cost Red Road traffic
Caught a silent DNS change in a routine audit and restored the site's indexing
A specialised B2B service doesn't need big traffic numbers. Red Road's pipeline came from a few hundred US visitors a month, all searching for what it sells, landing on pages built to turn them into leads. AI citations added a second lead source alongside Google.
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